Business Management and Entrepreneurship
Social Entrepreneur, TEDx Speaker
Got an idea or longing to solve an impending problem? Learn about the key aspects of business and entrepreneurship, from finance to marketing, to advance or start your career in the business world.
Entrepreneurship seems to be the buzz word for today’s generation. There has been a great increase in the number of people taking a risk of starting a business activity of their own. India too has been bitten by the entrepreneurship bug. Over the years there has been a rise in young Indians shedding their phobia of failure and stepping up into the risky world of startups. With the IT boom sweeping India, starting up something of your own has not been that difficult any more. Also, inspiring stories of other entrepreneurs around the world like Bill Gates, Steve Jobs and Jeff Bezos have been providing the required fodder for the innovative minds of our country. Success stories of startups like Infosys, Flipkart and Snapdeal from the past have been inspirational for the youth to believe in their own ideas and working towards turning them into reality.
What you will Learn
- What it takes to become an Entrepreneur
- Sales and Marketing for Business ventures
- Advanced principles of Marketing
- Lean Canvas Model and Business Plan
- Investments and Funding
- Laws and Ethics in Entrepreneurship
About the Course
This course will teach you the ins and outs of understanding how to operate, grow, and manage your business from the ground up. That includes strategic planning, and how to lead and manage a team of individuals toward a business goal. It will also help you become a self-starter bringing ideas to life within an organization. Through this course, acquire the business acument to: - Start up your own business - Grow your existing venture - Take your career to the next level - Get promoted and apply managerial, financial, marketing, decision-making and negotiation skills in the real business world - Have an all-around view of why some companies (and people) succeed when doing business and others do not. If you are a complete beginner and you know nothing about business or finance, don’t worry at all! In each of the five main modules of the course, we start from the very basics and will gradually build up your knowledge. The course is essentially categorised into six sections: 1. Understand the meaning and essence of starting up - What is a Startup? - Startups vs Small-scale businesses - Why startup? 10 Reasons why. - The first step of starting up - Problem Statement - Validating your idea - Tips and Tricks for ideation of business 2. Problem identification and building your Minimum Viable Product (MVP) - Market Research and tools - What is an MVP? - The Art of Bootstrapping your business 3. Business Model Canvas and Lean Startup methodology - Your team and hiring your first employee - Business Model Canvas - Real-time examples of Business Models - Lean Startup methodology 4. Marketing, HR and Financing for your business - Sales and Marketing - Identifying Marketing Channels - Basics of Digital Marketing - When and how to recruit? - Organisational development and behavior - Bootstrapping and cash-flow management - Financing your Business 5. Risk Management and Investments - Types of Investors and Investments - When and how to raise an investment? - Valuating your Business - Laws and Ethics in Businesses 6. Bonus Module: Starting up in college Who this course is for: - People who want a successful career in Business - Aspiring entrepreneurs - Start-up founders - Business executives - Ambitious managers The course has 2 real-time projects - Mini and Major projects, on completion of which you will receive a Certificate. Each project has been designed to be of use for your industrial or final year projects in college and also for your placements or job interviews. With this course you'll get 24/7 support, so if you have any questions you can post them in the Q&A section and we'll respond to you immediately. Unlike other courses, this course doesn't just teach Business Management but also motivates the student and creates a sense of interest for the subject too.
About The Coach
Co-Founder at Unschool, Rahul Varma is a Social Entrepreneur with experience in 2 successful start-ups right from his college days. He is also a TEDx speaker and has been the National Head of Operations for AIESEC in India. He is also a member of the United Nations SDSN Youth Solutions Hub and has mentored more than 1000 students in Entrepreneurship and Marketing.
I would say it’s a great platform to learn as it is segmented properly with various topics and covered everything that’s related. The Youtube videos, articles and mentorship is organised in a way that’s easily understandable. The section quizzes at the end of each module help review the knowledge we have gained. The most interesting feature is making notes instantly on what we learnt on the platform itself.
St. Francis College for Women,BMS
The Entrepreneurship course covered a lot of information, delivered in concise chunks that were easy to absorb. Coach Rahul has obviously put a lot of thought and expertise into designing it. But it wasn’t just about the new knowledge, but the feedback also has been received positively. This course is well guided and the mentors are open to help in concepts even beyond the course. I recommend this course to all beginners in this field.
Aditi Kiran Salke
Cummins College Of Engineering for Women