The title of this Section is actually a no-brainer. I know you want to become a sales champion. That is why you are here. But the real question is whether you can visualize yourself as a winner. Else, no amount of coaching or training could help.\ If you are mentally successful, you will be able to derive maximum mileage out of this lesson and course. Although we will see some basic definitions and terminologies, what is important to realize is that sales thrives on networking, stakeholder mapping and relationship building.

One size doesn’t fit all, even in sales. Just like doctors, engineers have their areas of expertise or specialization, sales people too specialize basis industry, type of customers and the mode of reaching out to customers. We will talk about some commonly known selling styles and dive deep into franchise selling and distributor management. You can also watch my conversation with an Enterprise Sales Head of a large MNC.

Sales is not about your product and your prospect in your town. A smart sales rep has his ears firmly on the ground to listen to what is happening around him. You can win only if you are aware of the dynamic market around you. In this Section, we will learn something more than just customer acquisition and sales targets. We will learn how to win them for life. An exciting lesson on Nir Eyal’s Hook Framework is included.

Do your prospects need your product? Can you identify their need or maybe create a need? You can attempt to do several things provided you have their attention first. Learn more about AIDA and AED Frameworks and how Sensory Marketing plays a role in sales.

Great communication skills don’t stop at how a person speaks. The whole gamut of writing, listening, body language, presentations, etiquettes and much more comes under communication. The ability to communicate well is the most necessary trait in a sales rep.

Sales is wrongly attributed to only communication skills. Actually, communication is only one aspect of the sales process. Lead sourcing, nurturing, calling etc are critical parts of what is called the pre sales process. Contrary to popular belief, sales is highly process driven. In this Section, we will study the SPANCO process and you can also watch my conversation with a business leader who drives international sales.

This is the last Section of this course. Here you will learn the nuances of the final battle to bag the much-awaited deal. You will also get some insights on what should be done after client meetings.