A brief review of marketing fundamentals and the situation of the discipline nowadays. Additionally, we take a look on the best practices of marketing, and talk about the process of learning and practicing marketing that we'll take on this course (Analysis > Strategy > Tactics).

Analysing the external environment is always the first stage to any marketing project / pan. Therefore, we take on the tools and processes you need to fully understand any market, including it's competitors and consumers.

After you have a broader vision on the market, you need to get on board with the business model, culture, processes, and marketing mix. In this section, we'll focus on how to analyse any business.

The mix between Analysis and Strategy. We'll start looking into one of the most important parts of Marketing - "if you want to be anything to everyone, you'll end up being nothing for no one". Let's look at the importance of segmenting your market(s) and how to target the right one for you.

Your personality usually defines your actions and reactions. That's the same thing with businesses and their positioning. We'll find out how to define your positioning and maximize every action you take, by being consistent and respecting your brand's positioning.

As the final part of Strategy, this section focuses on the best practices for defining objectives, and how you can develop them for your business and market.

Targeting, Positioning and Objectives - that's all Marketing Strategy is about. It seems simple, but it is in no way easy. Let's take a look into what Strategy is and it's importance.

This is the first section for Tactics. Before anything else, you need to work on your product / service. Here, we take on the most important process to think about your Product Development and Management as strategically as possible.

Probably one of the most important and difficult aspects of your business, we'll talk about how you can price your products / services and maximize your profit, based on the most relevant pricing criteria and strategies.

Much more than just delivering a product or a service, in this section we take a look on the whole Value Chain of businesses, and how you can manage it with an holistic marketing approach.

Digital Marketing and Advertising are only a part of your tactics, and they fit in Communication. In this section, we'll learn what fits in Marketing Communications and how you can get the best out of your channels and type of communication.

As a Marketing Manager, you'll have to develop a Marketing Plan at least one time a year. Learn the best structure and how you can fit all the course's steps into one plan.

Practical Application of your knowledge is of utmost importance. here, To fully understand the impact of the process of Analysis > Strategy > Tactics, You'll understand Case Studies of well-known brands, with great results.