Become a Public Relations expert with a course packed with case studies, statistics, checklists, templates and practical activities that bring theory to life.
Director of Public Affairs, Director of Public Relations, Brand Ambassador, Public Affairs Manager
This course will equip you with everything you need to become an expert public relations professional. It’s packed full of case studies, statistics, checklists, templates and practical activities that bring the theory to life.
The first section of the course introduces PR and shows you why it is valuable to any business and how it has changed over the last 10 years – there have been some exciting developments that have made PR more interesting and relevant than ever before.
Then, we look at all the research you need to do before you plan a winning PR strategy. You’ll then learn how to create stories that reinforce your brand messaging and capture your audience’s attention. Lessons cover fundamentals and key message development, creating a positioning statement and biography, writing a press release and photo release, preparing for a media interview, handling misrepresented facts, and connecting with media professionals.
Next, we look at all the tactics required to ensure that your stories genuinely reach the right people: from media relations to social media, awards, events and video. And we’ll cover how to write for different audiences. Then you will learn how to bring this all together into a comprehensive public relations and communications strategy that shows what you’re going to do, why you’re going to do it and how you’re going to do it.
We then cover important concepts that you will absolutely need to understand if you’re going to work in PR: the ethical and legal considerations of PR activity. Finally, we look at how to have a successful PR career, including how to find a great job, choose your specialist area and how to maximize your chances of success.
Who this course is for:
This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world.
Internships, projects and practical teaching methods. Unschooling all the ways of traditional textbook knowledge.
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Co-Founder - Media Mantra
Pooja Pathak is the Co-founder of Media Mantra, the 9th fastest-growing PR firm in the world & the 2nd fastest in Asia. She is a highly qualified professional with over 11 years of experience & has dabbled in fields of Media relations. A keen interest in writing and communications led her into the world of PR. She believes an essential part of being an entrepreneur is to listen to your inner calling while staying strong and determined to achieve the goals. Driving one of the fastest-growing PR companies in the country, Pooja Pathak is a source of inspiration for many young and aspiring women entrepreneurs.
My friend told me about unschool and the great number of courses they had to offer. I picked up public relations since it has always intrigued me. The online way of learning was new for me and I did not think that I could learn this much, but thanks to unschool it was possible for me and I could learn what public relations is all about and how fast growing industry it is. It was an overwhelming experience for me.