Marketing
Basic Principle of Public Relations
The learning outline covers Public Relations. The curriculum below sets out the topics and lessons in more detail.
What you can explore.
- Get a broad overview of working in public relations and how different tenets of persuasion are used in practice.
- Getting started in public relations isn't as hard.
- Learn PR basics, like shaping public opinion, communication strategies, and public engagement.
- Explore how to increase brand awareness and drive views to your campaigns.
- Focuses on the fundamentals of writing for various forms of news media, including print and electronic.
The learning outline.
Public Relations
- What is Public Relations?
- Advertising vs PR. What is the difference?
- Public Relations Tools & Activities
- What does the PR Industry do? (pdf)
- How to write a press release
- Popularity of PR in Tier 2 & Tier 3 Cities
- How to build a successful PR Strategy?
- PR Case Study Part 1
- PR Case Study Video- Part 2