Business
Learn Market Research For Product Development
The learning outline covers Market Research. The curriculum below sets out the topics and lessons in more detail.
What you can explore.
- Develop an action plan to reimagine your organisation's product life cycle process.
- Assess the feasibility of new food products or innovation ideas.
- Covers an examination of the product, consumer, competitive, and market research.
- Learn how to initiate a research project for targeted business needs.
- Use market research for product development at each stage of the innovation funnel.
The learning outline.
Market Research
- Coach Intro
- What is Market Research?
- Approach and Objectives
- Researching with secondary resources
- Doing your own qualitative research
- Observation guide
- Organizing focus group interviews
- Doing your own quantitative research
- Qualitative market research brief