Marketing
Marketing Management - Product, Price & Distribution
The learning outline covers Product Management. The curriculum below sets out the topics and lessons in more detail.
What you can explore.
- Get insight into the product-related elements.
- Get a walk-through of the product's journey from start to end.
- Get a clear understanding with our videos.
- Develop a product mindset that concentrates on customer needs and strategic business benefits.
- Put on your learning cap for major elements of the marketing mix.
The learning outline.
Product Management
- Product Development
- Product Management Tools
- Pricing criteria
- Pricing strategy
- Porter’s Value Chain
- Distribution Channels
- Target Market vs Target Audience
- Communication Decisions
- Communication Channels
- Marketing Plan (Presentation)