Personal development
Public Relation for Career building & Media relations
The learning outline covers Public Relations: Build a career in PR, Communication and Media relations. The curriculum below sets out the topics and lessons in more detail.
What you can explore.
- Practise public relations and branding communication
- Maintain a positive image of a company and promote the brand image.
- Build mutually beneficial relationships with the public, clients, and customers.
- Understand the role and practice of media relations and messaging in corporate, non‐profit, and others.
- Covers everything from media relations to social media, awards, events, and video content.
The learning outline.
Public Relations: Build a career in PR, Communication and Media relations
- Communication- Types, Needs and, Barriers
- Role of PR in Communication Industry
- Major challenges in the Communication s
- What is Media Relation?
- Career in Public Relations
- The structure of Media Organizations (pdf)
- Traditional and Social Media
- Role of PR in Crisis Management
- How to use PR to repair your brand’s reputation (pdf)
- Why content will always be King (pdf)
- Celebrity Endorsement (pdf)