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Understand the Search Engine Marketing (SEM)

The learning outline covers Fundamentals of Marketing. The curriculum below sets out the topics and lessons in more detail.

Beginner · 2 hours

What you can explore.

  • Take a step forward and get going with Digital Marketing with us.
  • Optimise growth marketing and customer acquisition strategies with us.
  • Learn how to optimise your website to convert traffic into sales easily!
  • Get a wholesome hands-on understanding of digital marketing.
  • Have SEO as a good career option as it is among the most sought-after careers in the Digital Marketing field.

The learning outline.

Fundamentals of Marketing
  • What is Marketing?
  • Digital marketing: An overview
  • Segmentation of Digital marketing
  • Introduction to week 2 with Digital Marketing
  • Get started with Digital marketing for a new website
  • 6 steps to start with digital marketing for a new website
  • Get started with Digital marketing for an existing website
  • Get started with digital marketing for a business
  • Introduction to week5
  • Paid marketing: Introduction and aspects
  • Google ads: Detailed overview
  • Facebook ads: Detailed overview
  • Youtube ads: Detailed overview
  • Instagram and Linkedin ads: Detailed Overview
  • How to get a digital marketing job to freelance in India?

Where will your curiosity take you?

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